7 Types of Content That Are Great for SEO

I never quite realized how much impact the words I use have until I started doing SEO. The difference between “good” and “great” can be the difference between a page that ranks on the first page of Google and one that languishes on the second or third page.

That’s why using the right types of content for your SEO efforts is important. SEO is one of those things that can be difficult to understand if you’re not familiar with it. But it’s important for any business looking to grow online. I’ve been adamant about constantly growing my knowledge base, elevating my technical expertise, and providing incredible client results. I’ve accomplished plenty because of all that I know. Not to mention, I surround myself with the best in the biz! One thing everyone should know CONTENT IS KEY, friends!

There are different types of content, and each type is suitable for achieving different goals. It is essential to acknowledge that if you want to get the most out of your SEO, you need to use the right content types. Your content should follow the, They Ask, You Answer theory. You should be providing an answer to a question and offering purposeful information to those inquiring. Think about the following reasons:

Entertains
Tells Stories
Provides Solutions
Creates Experiences
Educates

In this article, I’ll share 7 types of content great for SEO, as well as a few tips on optimizing your content for maximum exposure. So without further ado, let’s dive in!

1. Authority Content/Authoritative Blog Posts

Authority content is a particular type of content that mainly focuses on building your (or your brand’s) credentials in the industry. Use your blog to write authoritative posts. It helps you build your reputation as an industry leader.

Benefits

Authority content is Evergreen Content. It is search-optimized content. As the name implies, this content is continually relevant and stays fresh for people over a long period. Post thoughtful and considerable authority content because it has the following benefits:

Engages the audience
Boosts your SEO ranking
Increases traffic and backlinks
Attracts new readers/visitors
Grows your brand

Google searches explicitly for authoritative content, making it one of the best ways to improve your Search Engine Results Pages (SERPs).

Valuable Tips to Keep in Mind!

When you are writing authority content, you should:

Link to scientific studies or other highly reliable sources.
Describe your topic in detail.
Link to subtopics throughout your content (authority content often comprises content pillars).
Provide specialized knowledge that is difficult to acquire anywhere else.

2. How-To Content

How-to content will always be popular because it is a fantastic way to inspire your readers. Moreover, it can also take engagement with your brand to the next level.

You know that people always search for instructions on how to do stuff. Rather than just learning about your brand, how-to content helps readers solve a problem or meet a need with your guidance.

The best places to begin when looking for how-to ideas are:

Your support and sales teams
Help Center
Inbound emails
Calls from customers
FAQs

Best of all, how-to content isn’t format-specific. You can give your audience tips by creating infographics, blogs, videos, and more.

3. Infographics

People would love to see a good infographic and data visualization. Infographics are graphic snapshots of information. People prefer infographics over written words because:

Infographics are loaded with tons of interesting data and information.
It is an excellent way of presenting the information in a clean design that’s easy to read.
It can easily combine several types of statistics into one piece of content.
Infographics help your audience easily digest information.

Since people love infographics because of their visuals and ease of consumption, they are also more likely to share them. It increases the chance of becoming viral and being a veritable source of backlinks. Checkmate, please?!

Valuable Tips to Create a Viral Infographic

Use white space, and don’t make it too dense. So, the information in each section is easy to read.

Tell a straightforward story, and don’t overload it with only semi-relevant stats or just far too many stats, for that matter.
Make the primary stat or information of the infographic stand out.
Make infographics easily understandable to search engines by creating a page on your blog or website with some SEO text.

4. Trending Content

The popularity of trending content is enough to drive traffic to your site in a short time. Moreover, it also helps you to launch new products or promote existing ones.

Going viral is every content marketer’s dream. But how to make content go viral can seem like a mystery for many.

Valuable Tips to Create Viral Trending Content

Stay in the know on the latest news in the industry, your industry, and your target audience.
Create content quickly with the help of communication and social media aggregators, so you don’t share too late.
The timing should be perfect. Viral content should be fast, ready to post and be shared on ideal platforms.
Make it eye-catching. Put an unexpected twist on things that make people look twice.
Evoke the emotion, whether it’s a burst of laughter or an aww.

5. Research and Case Studies

Most people prefer to look for accurate data through research and case studies in a world of conflicting opinions and overwhelming amount of content. SEO results are guaranteed if you can dedicate enough time and resources to research and write a good case study. This process may take some time, but the potential results are worth it.

Original Research

You can’t find anything better than well-researched and authoritative content backed up by original research. When done correctly, original research is the driving force for SEO ranking and has many benefits, including:

Leads
Backlinks
Engagement

As I’m sure you can guess, original research and first-party data are unique content that cannot be found anywhere else.

There are many different forms of original research, including:

Investigative journalism
Whitepapers
Experiments
Interviews

Case Studies

Case studies are a great way to be persuasive. To persuade someone of something, you must back it up with well-researched data and real-life success stories. A case study uses detailed facts and data to show how a particular solution or methodology helps solve a problem.

One of the problems people face when they are writing good case studies is that they look dull. Avoid presenting a wall of data because it is not that exciting.

Helpful Tips to Follow!

General tips to make your case study more attractive.

Present an overview of the research
Outline the problem you are facing in more detail
Present the solution to solve the problem
Describe the methodology you use while implementing the solution
Present the results with context and explain why they are significant

Remember, the primary purpose of these case studies is to convince the people that your strategies and solutions work. Case studies are constructive for your SEO because the content is high-quality and relevant.

6. Podcasts

Podcasts have become very popular in the past few years, primarily because of their availability and ease of use. People can easily consume podcast content while driving, washing dishes, or doing similar activities.

Podcasting is no different than any other content. It’s just audio. Due to the demand, podcasts are very beneficial for the following reasons:

Great source of traffic
Positive impact on your SEO rankings
Additional outlet to reach your audience

7. Videos

People love to watch videos online. Otherwise, YouTube wouldn’t have 2.1 billion monthly active users worldwide. In most cases, a video is a more engaging content format than a text-only article or blog.

Most people find it easier to digest than a wall of text. Not to mention, the SEO value of video content is the people interacting with it. When someone clicks on a page to watch a video, it lowers the bounce rate for that page. These behavioral signals are significant for Google to rank various pages on a topic.

Useful Tips

Here are some ways to use video content to grow your business.

Create an explainer video for the introduction of your business/product.
Create a video to showcase your products, services, or features.
Create step-by-step guides or quick tutorials for your users.
Promote the image of your brand through storytelling.

Final Thoughts on Types of Content Great for SEO

In order to create successful SEO content, it is important to consider all the different ways your target audience consumes information. Whether it’s through blog posts, podcasts, videos, or original research papers, make sure you are creating informative, entertaining, and engaging content. The best way to do this is by tapping into your personal strengths and using your creativity to develop new and unique content ideas.

Don’t forget that SEO is a long-term game, so it’s important to continuously create new and fresh content in order to maintain your ranking on search engines. Consistency is key! If you can commit to publishing new and original content on a regular basis, then you’re well on your way to SEO success

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