If you think podcast visibility is just about racking up downloads and chasing big-name shows, you might be missing the real opportunity.
On a recent episode of The Real Connect Podcast, I sat down with my friend Christina Lenkowski, podcast publicity strategist and CEO of Publicity by Christina.
Listen, this wasn’t just a casual catch-up. We had a great time chatting about building visibility in a way that connects, converts, and creates community.
Why Podcast Guesting Is Deeper Than You Think
Christina broke it down. Podcast guesting isn’t about being everywhere; the goal should be being in front of the right people. You don’t need to be on the biggest shows; you need to be on the ones your ideal clients listen to. The real power lies in showing up on niche podcasts where your voice stands out and your value shines.
Visibility Goals Require Intention
Christina shared a game-changing concept: a “visibility KPI.” Whether it’s showing up on podcasts, attending live events, or scheduling intentional coffee chats, you should have a goal for how often you’re in front of new audiences. For Christina, that looks like getting in front of one new audience every week. I know you may be feeling the pressure, but start where you can to build your own visibility KPI.
Consistency Builds Trust (and Opportunities)
The truth is, being consistent with your message and presence leads to powerful results. When you keep showing up, people remember you. Christina has been on nearly 90 podcasts over the years, and now folks come up to her at events like they already know her. That kind of familiarity is earned through consistency, which makes pitching and partnerships much easier.
The Importance of Podcast Host Relationships
Too many people treat podcast guesting like a one-and-done opportunity. Christina said it best. The host should be your best friend by the end of the recording. That relationship has value. Many of Christina’s speaking gigs and client leads have come from simply asking hosts how she could support them. This just means that, friends, your next big opportunity might not come from the audience, but from the person interviewing you, so take heed.
Podcasting as a Confidence Builder
Ya’ll, two years ago, I wasn’t even sure I wanted to be on podcasts. Fast-forward to today, and here I am with my own podcast, The Real Connect Podcast, and being featured on both small and major podcasts. What changed? Conversations like this one, with Christina. I began to see how podcasting allows you to tell your story, connect with others, and grow your confidence in your voice, which are game-changers.
The Real Strategy
Podcast visibility isn’t about fame. It’s about strategy, people, and being intentional with your message. You can’t just show up and hope for results. You need to know who you’re talking to, what value you’re bringing, and how to follow up and build from that connection.
Takeaways for Your Own Podcast Guesting Journey
- Start with the right audience: Forget the big shows for now. Focus on where your people are.
- Track your visibility: Set a visibility KPI you can commit to.
- Be consistent: Repetition builds recognition and trust.
- Make it personal: Follow up with hosts, pitch value, and stay connected.
- Use podcasting to grow your business, story, confidence, and brand.
Final Thought
Take this as your sign if you feel called to become more visible. Start small. Get on a mic. Have a conversation, and if you’re already guesting, do it with more intention. Because when you’re clear, strategic, and human, that, my friends, is where the magic happens.
Let me know what you think in the comments or DM me. And make sure to subscribe to The Real Connect Podcast wherever you listen!