Let’s be real. SEO has gotten a reputation for being overly complicated. People obsess over algorithms, keyword stuffing, and the latest Google update like they’re trying to crack the Da Vinci Code. But at its core, SEO isn’t just about rankings. It’s about relationships.
Think about it. Google’s entire mission is to connect people with the best, most relevant, and trustworthy content, and what’s marketing at its best? Building trust, providing value, and creating real connections. SEO isn’t some secret formula; it’s simply a modern way to build meaningful relationships at scale.
So, if you’ve been overcomplicating your SEO strategy, here’s your permission slip to stop. Instead, focus on what really moves the needle:
1. AI is Amazing, But People Connect with People
AI is a game-changer. It can streamline research, automate content creation, and even help optimize your strategy. But here’s where people get it wrong: AI should support your SEO efforts, not replace them.
At the end of the day, people connect with people. They want real insights, authentic stories, and content that doesn’t feel robotic. Google prioritizes helpful, human-first content, and so do your potential customers.
- Use AI smartly and sparingly. Let it help with outlines, research, and efficiency, but don’t rely on it to replace your voice.
- Focus on human connection. Your audience wants to hear your personal experiences, expertise, and personality from you.
- Quality over quantity. A few well-crafted, engaging pieces of content will always outperform a flood of AI-generated pieces.
2. SEO is About Attracting Leads and Not Chasing Them
Here’s why SEO is worth it – instead of constantly chasing customers, they come to you.
If someone searches for a solution you provide and finds you at the top of Google or any other search engine for that matter, that means they’re already interested, already considering, already primed to convert. That’s the power of organic search done right.
But here’s the catch. SEO isn’t a get-rich-quick scheme. Anyone promising “instant rankings” is selling you a scam.
- No, you won’t rank #1 overnight.
- No, SEO isn’t a one-and-done effort.
- No, there’s no magic hack. It’s all about strategy, consistency, and testing.
However, if you stay patient, do it right, and optimize for user intent, SEO will deliver sustainable results.
3. Work with People Who Get the Full Picture
Working with an individual or agency that understands the foundations of SEO and integrates it into a holistic marketing strategy is key to getting results faster. SEO is more than keywords and backlinks friends, so talk through a potential company about their strategy.
Here’s what makes a good SEO partner:
- Understands SEO pillars (technical, content, local, off-page, on-page)
- Focuses on the bigger picture (aligning SEO with your overall business goals)
- Optimizes for user intent (so your content actually converts)
- Implements ongoing testing and maintenance (because SEO is never “done”)
- Prioritizes people-first content (because relationships drive results)
SEO isn’t just about “tricking” Google. It’s about understanding how to connect with the right audience at the right time and with the right content, and when done correctly? It works.
Bottom Line
The best SEO strategy isn’t a shortcut but a sustainable approach that brings real results over time. Don’t forget to consider the following to be more effective in your SEO efforts.
- Write for humans first, search engines second
- Focus on relationships, not just rankings
- Make sure your content matches user intent
- Use AI as a tool, not a crutch
- Work with people who get SEO + strategy, not just quick wins
When SEO is done right, your ideal clients come to you. They are already interested, already searching, and already ready to convert.
Would you rather spend time chasing leads or have them come straight to you?
Let’s talk—what’s been your biggest SEO struggle? Drop it in the comments! 👇🏾