Let’s be real…no matter how great your website looks, if it doesn’t have traffic, you’re not going to make any sales. I mean, you could make sales via email, and if you take some time to make some cold calls or connections, sales may certainly come in, but that takes plenty of ongoing effort. Don’t you want to see the sales and leads coming in without all that? That’s where SEO comes in. Search Engine Optimization (SEO) is the process of optimizing a website for Google and other search engines. It’s all about getting your website high up on search engine results pages (SERPs) so potential customers can easily find you, and find you when they are in need of exactly what you offer.
Keep in mind though, SEO is not a one-time thing. It’s an ongoing process that requires regular updates and maintenance. That’s why many businesses choose to work with an SEO company. An SEO company can help you create and implement an effective SEO strategy that will help you bring in more traffic and convert more leads into customers.
I’m guessing, you still make not be sure of what an SEO company does? Here’s a quick overview of some of the things an SEO company does:
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Conduct keyword research to find the right keywords for your business
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Optimize your website’s on-page elements like title tags, meta descriptions, and headers
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Create high-quality content that is optimized for your target keywords
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Promote your content through link building and social media
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Track your SEO progress and adjust strategies as needed
What is an SEO Company?
An SEO company is a team that helps you to reach and maximize your marketing goals. A skilled, effective, and efficient company or consultant can help you make sure your site is the same. Both effective and efficient because when it is not, you are losing potential customers, and doing so is typically because of simple mistakes. Not to mention when your website is simply not visible to your ideal customers, no matter how great your service or product, if no one knows you exist, all that skill goes out the window, and your potential sales goes flying out too. That shouldn’t be the case though, right?
Make it a priority to find a SEO company that will assist and manage your SEO strategy to make sure your website is easy to navigate and mobile-friendly. They will help to increase your website speed, your overall online presence and the content on your site.
As an SEO expert, I’ve seen firsthand the damage that can be done when a website isn’t properly optimized. It’s not just about getting your website to the top of Google search results (although that’s certainly part of it). It’s about ensuring your website is the best it can be so that people will want to visit it, stay on it, and buy from you.
There are a lot of moving parts to SEO, and it can be overwhelming for businesses who don’t have time to focus on it. That’s where an SEO company comes in. They take care of all the technical details and help you create content that will attract your ideal customers.
If you’re ready to take your website to the next level, don’t wait…don’t simmer on the thought of you not being too sure, or you not feeling ready. Connect with us today so we can walk you through the process, do an SEO audit and take your website to a level of gaining organic traffic and converting at the same damn time. Ready? Reach out here.
What Do SEO Services Include?
When you work with an SEO company, you’re getting a team of experienced professionals who know how to help your business succeed online. With a variety of methods to improve your website’s visibility, by using White Hat SEO techniques, you will mprove your site’s ranking in search engines, make sure it complies with the latest algorithms, and create a visually appealing site too. In order to give you an idea of what is included in our services, in particular, here is a glimpse of some of the things we do:
1. Website Structure & Analysis
The first step is to take a look at your website as a whole and see how it is structured. Is it easy for search engines to index your site? Are your pages well optimized? We also analyze your website’s content to make sure that it is relevant to your target keywords and audience.
For website structure & analysis, we ensure the following factors are free of errors:
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Robots.txt
A file that tells search engine crawlers which pages on your website to index and which ones to ignore.
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XML Sitemap
A sitemap is an important part of helping search engines index your website. It is a list of all the pages on your site, and it helps the crawlers find their way around more easily.
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HTTP or HTTPS
It is important to have a secure website these days, and one of the ways to do that is by using HTTPS (secure HTTP). This will help improve your website’s ranking in search results.
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Indexed status
This is a check to see if your website is actually being indexed by search engines. If it isn’t, then we need to find out why and fix the problem.
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URL structure
The structure of your URLs can also impact your website’s ranking. We make sure that your URLs are well structured and easy for search engines to understand.
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Title tags & Meta tags
The title tag is the most important factor in on-page optimization. It tells search engines what your page is about, and whether it is relevant to your target keywords. Meta tags are also important, as they provide additional information about your page.
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Headings & Content
The content on your website should be well written and relevant to your target keywords. We also make sure that your headings are properly formatted and easy for search engines to understand.
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Alt text & Image tags
Images are an important part of any website, and they need to be properly optimized in order to help improve your website’s ranking. We make sure that all images on your site have alt text and image tags that are relevant to your target keywords.
2. Competitive Analysis
In order to know what strategies to use, we need to understand your industry and who your competition is. We research your top competitors and analyze their strengths and weaknesses. This helps us get an idea of what’s working well for them and where there might be some opportunities for you to improve your own online presence.
Content gap – What content is missing that could be helpful for you to create?
Website Traffic – How much website traffic do they get? Where is it coming from?
Targeted Keywords – What keywords are they targeting? What keywords are they ranking for?
Backlinks – How many high-quality backlinks do they have?
Quality Content – What type of content are they creating? Is it engaging and relevant?
Social Media Presence – How active are they on social media? What type of content are they sharing?
3. Keyword Research
In order to know what keywords to target, we need to do some research. We use a variety of tools to find the best keywords for your website. Some of the things we take into consideration when doing keyword research include:
Search volume – How many people are searching for the keyword?
Competition – How much competition is there for the keyword?
Relevance – Is the keyword relevant to your website and your target audience?
Once we have a list of keywords, we then need to determine which ones to actually target. We take a variety of factors into consideration when deciding which keywords to target, including:
Search Intent – What are people actually searching for when they use the keyword?
Buyer Intent – Are people searching for the keyword with the intention of buying something?
Keyword Difficulty – How difficult is it to rank for the keyword?
We then prioritize the keywords and create a plan for how to best target them. This includes creating new content, optimizing existing content, building links, and more.
4. On-Page Optimization
Once we’ve identified the right keywords to target, we help you optimize your website’s pages for those keywords. This includes things like optimizing your title tags and meta descriptions to make sure they’re engaging and relevant, as well as adding keyword-rich content to your site. This includes:
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Keyword research and analysis
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Title tag and meta description optimization
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Content optimization
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Image optimization
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Heading tag optimization
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Internal linking
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Broken link analysis and fixing
5. Off-Page Optimization
Off-page optimization is all about building up your website’s authority. We do this by creating high-quality backlinks to your site from other reputable websites. This helps show search engines that your site is trusted and relevant, which can improve your overall ranking. Our off-page SEO includes:
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Link building
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Directory submissions
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Social bookmarking
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Social media promotion
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Blog outreach
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Guest blogging
6. Technical SEO
Technical SEO is all about making sure your website is set up for success. This includes things like improving your site’s speed and mobile optimization, as well as fixing any technical errors that could be holding you back. Such as:
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Site speed optimization
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Mobile Optimization
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Technical error analysis and fixing
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XML sitemap creation
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Robots.txt optimization
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Google Search Console setup and monitoring
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301 redirects
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Schema markup
7. Local SEO
If you have a local business, we can help you make sure you’re being found by local customers. We optimize your website for local search terms and make sure your business is listed in all the right places, like:
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Local keyword research
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NAP (name, address, phone) optimization
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Listing in online directories
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Optimizing your Google My Business listing
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Map listings (Google Maps, Apple Maps, etc.)
8. Mobile SEO
We know mobile devices have become incredibly more popular than desktop computers. You must optimize your website to be mobile friendly. We can help you make sure your site is mobile-friendly and easy to use on all devices by adopting best practices :
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Mobile keyword research
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Mobile-friendly website design
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Responsive web design
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Accelerated mobile pages (AMP)
9. Reporting & Tracking
We provide detailed monthly reports that show your progress and ROI. We also track your website’s rankings in the search engines so we can see how our efforts are paying off. We track a variety of metrics, including:
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Rankings
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Traffic
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Lead generation
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Sales/conversions
These are just some of the things that we do as part of our SEO services.
Are you ready to improve your online presence and get more traffic and leads from search engines? Connect with us to learn about our SEO packages.
Should I Hire an SEO Company?
There’s no denying that SEO is complex and time-consuming. If you’re not familiar with all the different factors that go into ranking a website, it can be difficult to even know where to start. And if you don’t have the time or resources to invest in SEO, it may be worth hiring an experienced SEO company to help you. If you are experiencing any of the following, SEO is for you!
✔️Your website is not getting any traffic from search engines.
✔️You’re not ranking for any relevant keywords.
✔️Your website is not mobile-friendly.
✔️You have a high bounce rate.
✔️You have a lot of duplicate content.
✔️Your website loads slowly.
✔️You have technical errors on your site.
If you’re not sure whether or not you need to hire an SEO company, we can help. Connect with us and we’ll be happy to review your website and give you our honest opinion on whether or not SEO is right for you.
How long does it take for SEO to work?
The answer to this question depends on a number of factors, including your current ranking, the keywords you’re targeting, the competition for those keywords, and more. In general, though, it takes time to see results from SEO. It’s not a quick fix, but it is an effective long-term strategy. Typically, you will see minimal results within 3-6 months and favorable results 6-12 months. Amazing results within 2 years. Once results start, and you rank for your selected keywords it becomes so much easier for you to rank for anything you desire making the investment and work, all the more worth it!
Work with Our SEO Company to Grow Your Business Online
If you’re ready to improve your online presence and get more traffic from search engines, we can help. We’re a results-driven SEO company that specializes in helping businesses grow their online visibility and increase their leads and sales from search engines. Our team of experienced SEO specialists will work with you to create a curated plan with the Curate One Plan that will help your business achieve its online marketing goals.
In the meantime, if you want to learn more about SEO or you are interested in a curated SEO plan, made just for you, connect with Tamika Carlton, to at the very least, double your revenue! Oh, and coming up with blog content is a task in itself. If you are tired of that life too, no need to stress, sign up for our blog subscription to get consistent SEO-optimized content relevant to your ideal customers!